{"id":70733,"date":"2026-05-27T09:13:33","date_gmt":"2026-05-27T08:13:33","guid":{"rendered":"https:\/\/simonfell.co.uk\/?p=70733"},"modified":"2026-05-27T20:04:31","modified_gmt":"2026-05-27T19:04:31","slug":"hooks-lines-and-sinkers","status":"publish","type":"post","link":"https:\/\/simonfell.co.uk\/index.php\/hooks-lines-and-sinkers\/","title":{"rendered":"Hooks, lines and sinkers"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”249478″]Over the last month I have been working intensely on how I should present my work to people online. At the moment my main contact with an audience is through email and social media so it\u2019s pretty important that I get this right. I thought I would write about my thinking process in this edition of The Glimmerists.<\/p>\n

I am a member of the artists marketing group We ArtStep<\/em> – maybe it\u2019s a mentoring or mutual support group too. It provides invaluable feedback and is a great sounding board for new projects particularly around marketing – as you would expect. The current subject is \u2018Hooks\u2019; short statements for use in Social Media profiles that explain and summarise what your artwork is and what it\u2019s about. There is a real art to crafting one of these brief encounters so that they actually increase the number of people who stay to look at your posts and follow you. I think it\u2019s not unlike the kind of effort and skill that goes into creating a good logo or brand.<\/p>\n

\"On<\/p>\n

A good hook<\/h2>\n

There are structures to help you build a hook that contains all the ingredients you need to make one that works. Here\u2019s one of the ways of thinking about it (courtesy of John Allsopp, SellYourArt.blog<\/a> )<\/p>\n

A strong hook should:<\/em><\/p>\n